Monday, February 19, 2007

Translation of Macrovision’s Response to Jobs on DRM

John Grubber has done an hilarious translation of Fred Amoroso's (Macrovision CEO) response to Steve Jobs' open thoughts on DRM.

Quick review: Jobs has finally apparently decided we would all be better off without any drm. Amoroso, not surpisingly since his business is building drm, disagrees.

"While your thoughts are seemingly directed solely to the music industry, the fact is that DRM also has a broad impact across many different forms of content and across many media devices. Therefore, the discussion should not be limited to just music.

We recognize that if getting rid of DRM works for the music industry, it’s going to open the eyes of executives in other fields, and it could unravel Macrovision’s entire business.

DRM increases not decreases consumer value

Up is down. Black is white.

I believe that most piracy occurs because the technology available today has not yet been widely deployed to make DRM-protected legitimate content as easily accessible and convenient as unprotected illegitimate content is to consumers.

I have, to date, succeeded in convincing the entertainment industry that DRM can stop piracy...

Well maintained and reasonably implemented DRM will increase the electronic distribution of content, not decrease it.

I am high as a kite."

It's a hoot and well worth reading in full. Thanks to Phillipe Aigrain for the pointer.

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