Wednesday, January 25, 2006

Euro junk food cos to stop advertising to children

Cory is skeptical of the motives behind junk food companies decision to stop advertising to children.

"European junk-food companies like Cadbury and Coke will stop directing their advertising at young children, introduce low-calorie and sugar-free versions of their products, and downsize their serving-sizes...

The companies claim that this is because their customers are demanding healthy alternatives, but I think it's because they're running scared of the regulators of Europe's free-health-care social democracies: as the public cost of obesity soars, how long until Europe's governments try to recoup a little of that expense from the calorie-pushers?"

I doubt there would be much mileage in such a case, though Cory's probably right that someone will try it.

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