Monday, August 01, 2005

Disney fingerprints

Ed Felten alerts me to the fact that Disney World are fingerprinting customers, almost certainly to effect price discrimination.

" Disney sells multi-day tickets at a discount. They don’t want people to buy (say) a ten-day ticket, use it for two days, and then resell the ticket to somebody else. Disney makes about $200 more by selling five separate two-day tickets than by selling a single ten-day ticket. To stop this, they fingerprint the users of such tickets and verify that the fingerprint associated with a ticket doesn’t change from day to day."

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