This is quite something.
"Anyway, backstage.bbc.co.uk isn’t just a result of the unique way the BBC is funded. That it fulfils a requirement of the BBC charter is wholly incidental.3 Although, it’s pretty damn useful too, to be blunt. No. It’s actually a symbol of something much much bigger: it’s laying down the gauntlet for the rest of the world. It highlights the point that on the internet, hiding your content is suicide. It says that you can either open up, and we can all flourish together; or you can remain closed, and die alone."
A major copyright holder is not only giving their material away but providing a tool for others to re-use that material creatively. I wonder how many BBC suits were asked for permission to create and release backstage.
"backstage.bbc.co.uk is the BBC's new developer network, providing content feeds for anyone to build with. Alternatively, share your ideas on new ways to use BBC content. This is your BBC. We want to help you play."