From Marty Schwimmer at the Trademark blog:
"True Story Re My Phone Service
Me: This is the fourth day my firm hasn't had dial tone.
Customer Service: Yes sir, because of the urgency we've elevated it to Business Class Support.
Me: What does that mean?
Customer Service: The Business Class Support tech will handle your trouble ticket. Unfortunately, he's out today, however he'll get to it first thing tomorrow morning.
Me: Wait, because you've elevated it, you can't get to it today?
Customer Service: No sir.
Me: Can you lower its urgency, so you can get to it sooner?
Customer Service: Sir?
Me: Never mind."