Olympic organisers want trademark on phrases from national anthem

From CBC:

"Two phrases borrowed from Canada's national anthem have been chosen as the mottoes for the 2010 Olympic and Paralympic Winter Games, and organizers have already moved to protect the commercial rights to the lines.

The lines "With glowing hearts" from the English version and "Des plus brillants exploits" from the French version will soon be emblazoned on Olympic merchandise and promotional material as a national campaign to promote the mottoes is rolled out across Canada this fall.

The phrases were recently trademarked by the Vancouver Olympic Organizing Committee in anticipation of the announcement, it was revealed Wednesday"