MediaDefender Internal Emails leaked on BitTorrent

From TorrentFreak:

"When we reported in July that an Anti-Piracy Gang Launches their own Video Download Site to Trap People and that the company was called Media Defender and, as anyone who aims to be a credible news resource would, we checked and double checked our sources. We said, with some confidence:

Media Defender, a notorious anti piracy gang working for the MPAA, RIAA and several independent media production companies, just launched their very own video upload service called “miivi.com”. The sole purpose of the site is to trap people into uploading copyrighted material, and bust them for doing so.

However, in comments made to Ars technica, Media Defender’s Randy Saaf chose to rubbish our claims, calling it an ‘accidentally un-secured internal project’.

From the emails we cannot be sure that it’s an entrapment site or that it is related to the MPAA (perhaps it’s a legit a P2P video client?), but it does look suspicious.

Unfortunately for Media Defender - a company dedicated to mitigating the effects of internet leaks - they can do nothing about being the subject of the biggest BitTorrent leak of all time. Over 700mb of their own internal emails, dating back over 6 months have been leaked to the internet in what will be a devastating blow to the company. Many are very recent, having September 2007 dates and the majority involve the most senior people in the company. Apparently this is not the first time that a MediaDefender email leaked onto the Internet."

Interesting insight into the kind of tactics being used by the entertainment industry to combat online copying and distribution of their wares. It also raises loads of interesting legal questions. If this one is genuine, for example:

"Dylan,

Another thing we can do to increase Google and other search engine traffic is to get more link-ins. At the next MiiVi meeting, I’m going to ask Randy for permission to incentivize people to link-in a MiiVi video on their MySpace. Colin is already doing this and it helps the word-of-mouth spread, even if the link-ins are nominal. I’m not sure what we could do in the link-in regard early on, but getting the cumulative ~1000+ MySpace friends of MediaDefender employees to see MiiVi link-ins can’t hurt….

Colin — start coming up with a list the list of keywords and descriptors for hidden metadata entries, per Dylan’s e-mail below.

Thanks,
Ben"

Wouldn't it amount to entrapment? It certainly suggests a honeypot at least, which MediaDefender has apparently denied. The very Mr Randy Saaf who made the denials though has apparently been actively trying to hide teh company's connection with the honeypot site.

"From: Randy Saaf
Sent: Wed 6/13/2007 12:54 AM
To: Colin Keller
Cc: Ben Grodsky; Steve Lyons; Jay Mairs
Subject: miivi emails

Colin:

Set up your email so that you always reply with a ckeller@miivi.com, dmca@miivi.com, or an info@miivi.com address respectively. I don’t want MediaDefender anywhere in your email replies to people contacting Miivi. Steve and Ben can help you set up your email for this. Make sure MediaDefender can not be seen in any of the hidden email data crap that smart people can look in.

I am setting up ckeller@miivi.com to forward to ckeller@mediadefender.com.

R"

This one could run for a while.