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Tuesday, November 22, 2005

Doc Searls on saving the Net

Doc Searls recently posted an amazing essay on saving the Net.

"The carriers have been lobbying Congress for control of the Net since Bush the Elder was in office. Once they get what they want, they'll put up the toll booths, the truck scales, the customs checkpoints--all in a fresh new regulatory environment that formalizes the container cargo business we call packet transport. This new environment will be built to benefit the carriers and nobody else. The "consumers"? Oh ya, sure: they'll benefit too, by having "access" to all the good things that carriers ship them from content providers. Is there anything else? No.

Crocodile grins began to grow on the faces of carriers as soon as it became clear that everything we call "media" eventually would flow through their pipes. All that stuff we used to call TV, radio, newspapers and magazines will just be "content" moving through the transport layer of the pipe system they own and control. Think it's a cool thing that TV channels are going away? So do the carriers. The future à lá carte business of media will depend on one medium alone: the Net. And the Net is going to be theirs.

The Net's genie, which granted all those e-commerce wishes over the past ten years, won't just get shoved back in the bottle. No, that genie will be piped and priced by the packet. The owners of those pipes have a duty to their stockholders to make the most of the privileged position they've been waiting to claim ever since they got blind-sided, back in the 80s and 90s...

Does it matter that countless markets flourish in the wide spaces opened by agreements and protocols that thrive at the grace of carriage? Or that those markets are threatened by new limits, protections and costs imposed at the pipe level?

No.

Thus, the Era of Net Facilitation will end. The choke points are in the pipes, the permission is coming from the lawmakers and regulators, and the choking will be done. No more free rides, folks. Time to pay. It's called creating scarcity and charging for it. The Information Age may be here, but the Industrial Age is hardly over. In fact, there is no sign it will ever end...

The new carrier-based Net will work in the same asymmetrical few-to-many, top-down pyramidal way made familiar by TV, radio, newspapers, books, magazines and other Industrial Age media now being sucked into Information Age pipes. Movement still will go from producers to consumers, just like it always did. Meet the new boss, same as the old boss. Literally...

what matters most is Saving the Net--keeping it a free and open marketplace for everybody--while also making sure that carriers of all kinds can compete and succeed while providing much of the infrastructure on which that marketplace resides. That means we need to understand the Net as more than a bunch of pipes and business on the Net as more than transporting and selling "content".

This isn't a trivial issue. It's a matter of life and death for the Net itself. How are we going to fight?

Read on.

Scenario II: The Public Workaround

The deathblow comes from the muni Wi-Fi efforts. It doesn't matter whether they are viable or not--all they need do is give local connectivity the moral high ground and represent a grass roots effort that the legislature not only can't ignore but can embrace. --Bob Frankston

In ancient telco lingo, "bypass" is anything that works around the phone system itself. Susan Crawford wisely encourages bypassing not only the system but the whole notion of fixing it with "Network Neutrality" agreements or legislation. In response to the questions, "What, if any, version of common carriage rules should govern Internet communications platforms? More specifically, can some concept of Network Neutrality be defined and enforced proactively in the form of prescriptive regulations?", she answers,

I think this is the wrong question. It assumes the limited world of online access providers we've got, makes them into "communications platforms," and then suggests we need to make rules about them. Not very imaginative. I have lost faith in our ability to write about code in words, and I'm confident that any attempt at writing down network neutrality will be so qualified, gutted, eviscerated, and emptied that it will end up being worse than useless...

The only way around this issue is to avoid it by encouraging the development of alternative online access methods, and being careful not to let the incumbents call them illegal. Let the dinosaurs huddle together in the snow, controlling and commoditizing to their hearts' content. We're made of better stuff. It should be no more illegal to have an open wireless network in your house than to practice the piano with the windows open. And having an open wireless network can lead to a community mesh network and a host of devices that open immediately to others, connecting us to the world.

If that's not possible, then the second best solution is structural separation, paying off the carriers for their stranded costs and moving to open utility platforms. BT seems to think that's a fine idea; why couldn't it work here?

Muni Wi-Fi is a form of bypass. So are other government-sponsored or assisted workarounds.

So are the private ones." (Like Google which is building its own network).

He quotes Susan Crawford again later in the piece asking a key question:

What happened to our leadership on internet policy? When did we lose the ability to walk and slide back into the sea? We experimented and tugged and pulled and came up with the idea of linking machines together with a common language, making it possible for humans to interact in unprecedented ways. Now we're turning those machines back into the machines we thought we were escaping--telephones, cable systems, and televisions--using insiders' language so that we can hide what's going on from the general public. What happened?

And goes on to supply an answer with his "Scenario III: Fight with Words and Not Just Deeds", where he goes on to describe the importance of the language of the debate. She who controls the language with the better metaphors will control the debate. "Stop piracy" beats "protect the commons" every time. Protect the what? "Piracy" in the intellectual property context used to be about illegal commercial enterprises copying an selling large numbers of counterfeit goods. Now it is about anyone copying anything on the Net.

"Advocating and saving the Net is not a partisan issue. Lawmakers and regulators aren't screwing up the Net because they're "Friends of Bush" or "Friends of Hollywood" or liberals or conservatives. They're doing it because one way of framing the Net--as a transport system for content--is winning over another way of framing the Net--as a place where markets and business and culture and governance can all thrive."

Read it all at Linux Journal. It's a long essay but well worth your time.

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