How President Bush won the election

Aaron Swartz on neo-conservatism - or how the republicans won the election through what he suggests was a strategy to lie.

"Frank Luntz is a chief Reppublican strategist. His company, the Luntz Research Corporation, advises major companies and top Republican politicians on how to talk. Luntz’s methods — which he has been ahppy to describe in numerous interviews — are simple: take a topic, think up a number of ways to lie about it, record someone saying them, play the recording for an audience, and ask the audience which lie was most convincing. (Luntz then, of course, tells the person hiring him to use that convincing lie.)"