DVDCCA sue Kaleidescape

The DVD Content Control Association have decided to sue a company that makes DVD jukeboxes capable of storing the contents of hundreds of DVDs. Instead of spending money on lawyers trying to outlaw this kind of home entertainment kit why aren't they spending money on filling an obvious gap in the market? At $27000 a shot these boxes are not exactly available to the average consumer but you can see that many folk would be pleased to get hold of one for a reasonable price. Think of the value of being able to store all your DVDs to avoid having to search for and slot in the relevant disc each time, not to mention avoiding having to repeatedly replace (particularly kids') DVDs that scratch easily and don't take much wear and tear.