"San Francisco – Jan. 13, 2003 – TRUSTe, widely known for its global privacy
seal program, today announced four new additions to its board of directors,
including Joseph Alhadeff, vice president for global public policy for
Oracle Corporation; Hans Peter Brondmo, senior vice president of strategy
and corporate development for Digital Impact, Inc.; Peter Cullen, chief
privacy strategist for Microsoft, and Bennie Smith, chief privacy officer
for DoubleClick. Leveraging highly successful business and management track
records, the new board members will support TRUSTe as it provides guidance
and enforcement to its members and consumers on emerging privacy issues
such as wireless location-based services and spam"

Interesting.