Google have beaten Microsoft in the bid to take over DoubleClick, so Microsoft would like the antitrust authorities to examine the deal. I actually have some sympathy for the Microsoft position here, primarily because I've long found the advertising firm an irritating and intrusive actor in the general web surfing experience and I'd prefer if they didn't get into bed with Google. Yet the average Net user has probably never even heard of DoubleClick. Jo Soap might be surprised to find the number of cookies from this little known firm which reside on their computers, a firm that they have never knowingly visited, should they ever try the view cookies option in the tools menu of their browser.
It also brings us another step closer to GoogleZon.