ABC President of Advertising Sales Mike Shaw wants the ad skipping feature of DVRs disabled.
"I'm not so sure that the whole issue really is one of commercial avoidance... And quite frankly, we're just training a new generation of viewers to skip commercials because they can... People can understand in order to have convenience and on-demand (options), that you can't skip commercials."
Yes some of these folk do indeed live in a different world.
What's the matter with you? Don't you realise you're learning to skip the ads? Don't you understand that's NOT ALLOWED?
Ranks right up there with Jamie Kellner's 'skipping the ads is theft' comment in 2002.
"[Ad skips are] theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming."