Wednesday, June 07, 2006

What Netflix Could Teach Hollywood

What Netflix Could Teach Hollywood NYT article by David Leonhardt. Recommended. Netflix has given a new commercial lease of life to forgotten but films. Chris Anderson's Long Tail in action. Anderson's theory:

"Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.

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