Thursday, January 29, 2004

Cory Doctorow has been getting passionate about the false choices of DRM, in response to a blog entry from Scoble at Microsoft:

"Well, says Scoble, all of the music that we buy from these legit services is going to have DRM use-restriction technology ("See, when you buy music from a service like Apple's iTunes or Napster (or MSN), it comes with DRM attached."). So the issue becomes "choosing between two competing lockin schemes."

And in that choice, says Scoble, Microsoft wins, because it has more licensees of its proprietary, lock-in format. That means that when you want to play your music in your car, it's more likely that you'll find a car-stereo manufacturer that has paid Microsoft to play Microsoft music than that you'll find one that has coughed up to Apple to play Apple music...

In this world where we have consumer choices to make, Scoble argues that our best buy is to pick the lock-in company that will have the largest number of licensees.

That's just about the worst choice you can make.

If I'm going to protect my investment in digital music, my best choice is clearly to invest in buying music in a format that anyone can make a player for. I should buy films, not kinetoscopes. I should buy VHS, not Betamax. I should buy analog tape, not DAT.

Because Scoble's right. If you buy Apple Music or if you buy Microsoft Music, you're screwed if you want to do something with that music that Apple or Microsoft doesn't like.

Copyright law has never said that the guy who makes the records gets to tell you what kind of record player you can use. If Scoble and his employer want to offer a product with "features" that their customers want, those features should reflect what their customers want: No Windows user rolled out of bed this morning and said, "I wish there was a way that I could get Microsoft to deliver me tools that allow me to do less with the music I buy...

No, the "customer" for Microsoft DRM is the guy who makes the records: the music industry; and not the gal who buys the records: you. That customer has already told Microsoft how it feels about its products: in the Broadcast Flag negotiation, the movie companies locked Microsoft DRM out of consideration for use in next-generation PVRs in favor of DRM that Sony (also a movie company, surprise, surprise) had a patent for.

Microsoft is selling out its customers to people who aren't even buying. Scoble points out that Microsoft licensed the hell out of its OS to hardware vendors, pioneering a new kind of open-ness. He's right. Microsoft set a good example that Apple has been too stupid to follow, and it's time for the company to do it again. When Microsoft shipped its first search-engine (which makes a copy of every page it searches), it violated the letter of copyright law. When Microsoft made its first proxy server (which makes a copy of every page it caches), it broke copyright law. When Microsoft shipped its first CD-ripping technology, it broke copyright law.

It broke copyright law because copyright law was broken. Copyright law changes all the time to reflect the new tools that companies like Microsoft invent. If Microsoft wants to deliver a compelling service to its customers, let it make general-purpose tools that have the side-effect of breaking Sony and Apple's DRM, giving its customers more choice in the players they use. Microsoft has shown its willingness to go head-to-head with antitrust people to defend its bottom line: next to them, the copyright courts and lawmakers are pantywaists, Microsoft could eat those guys for lunch...

But forget Microsoft, because Scoble's not talking about the best thing for Microsoft, he's talking about the best thing for you. The best way to protect your investment in music. Without a doubt, the best way to protect that investment is to only buy music that isn't in a lock-in format, and to break the locks on any music you do own, while you can..."

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